Let's cook something up together!
With a great pleasure we present you the first three propositions from a unique menu of highly individual meals. Composed & cooked together with our ambassadors - our friends.
Each one is an expression of individual taste, nutritional preferences and personality. Without any compromises, they are 100% natural and made exclusively with only high quality ingredients.
What set this menu apart is a fact that each meal will become a shared property. We want our friends to own a fair share of revenue coming from the products we have created together.
How the project - LET’S COOK SOMETHING UP - works?
1. Brainstorming
We get together with each ambassador to discuss their culinary ideas.
They are all passionate and aware of what they eat. They are all individualists having different approaches to nutrition, different needs and ideas of how outdoor food should be like. We don’t judge. We just want to make it happen.
1. Creation
Next we work on various recipes and finally choose the one that best reflects the athlete’s personality.
It is his/her taste and nutritional preferences that define the meal. This Menu is as much about collaboration and solidarity as individuality.
1. Magic
Eventually we make a trial version of the meal to be tested again and again by us and our ambassadors.
Once approved, the meal goes into production - we cook, freeze-dry and pack it.
1. Revelation
When the meal is market-ready, promotion and sales are deployed.
The meal and recipe are co-owned by both LYOFOOD and the athlete, who receives royalties for every single pouch of the meal sold.
# 1
nettle curry
Sean Villanueva O'Driscoll
That could be a classic Vegan Green Curry but it’s Sean’s one, so we had to put the nettles he loves, removed potatoes he avoids, gave a certain amount of coconut milk and as many veggies as left over in our fridge.
The key point are aromatic herbs and spices like tumeric, coriander seeds, coraidner leaves, cumin, garlic, ginger and lemon grass.
# 2
APPLE CRUMBLE
Marko Prezelj
What is Marko Prezelj's favourite dessert? Apple pie without pie! That was something that inspired us to make a freeze-dried Apple Crumble aka Apple Pie without a Pie.
Sweet fried apples and crunchy traditional crumble bread brings to mind the time spent with grandparents.
# 3
MASH AND CHEESE
MATHIEU MAYNADIER
Chewing and swallowing at high altitudes is rarely easy and alpinists know it better than anyone else. It was Mathieu Maynadier’s stories that ignited a spark and got us thinking… How about we create a dish that would be effortless to consume and at the same time provide enough energy to keep you going? The very essence of the idea behind LYO EXPEDITION line.
Mashed potatoes and a hand-picked selection of the finest cheeses combined with mushrooms marinated in a home-made Worcester sauce. Mesdames et Messieurs, we give you Mash & Cheese by Mathieu Maynadier. A real high-altitude feast.
LET’S COOK SOMETHING UP - backstage
More deliciousness coming soon...
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Delicious Anywhere
The OutDoor Industry Award
En 2013, LYOFOOD fue reconocida como una de las mejores empresas emergentes de la industria del deporte.
ISPO BrandNew
LYO Lomo de Cerdo al Eneldo conquistó los paladares de los expertos del jurado internacional en la feria ISPO 2014.
The Outdoor Editors' Choice
En 2015, LYO Barley-Lentils Risotto recibió el reconocimiento de una importante revista alemana de actividades al aire libre.
The OutDoor Industry Award
"Los mejores batidos al aire libre", parte de la línea LYO Powders, ganó el premio OutDoor Industry Award 2015.
The OutDoor Industry Award
En 2017, LYOFOOD volvió a impresionar al jurado, esta vez con su proyecto "Let's Cook Something Up Together".
The OutDoor Industry Award
En 2013, LYOFOOD fue reconocida como una de las mejores empresas emergentes de la industria del deporte.
ISPO BrandNew
LYO Lomo de Cerdo al Eneldo conquistó los paladares de los expertos del jurado internacional en la feria ISPO 2014.
The Outdoor Editors' Choice
En 2015, LYO Barley-Lentils Risotto recibió el reconocimiento de una importante revista alemana de actividades al aire libre.
The OutDoor Industry Award
"Los mejores batidos al aire libre", parte de la línea LYO Powders, ganó el premio OutDoor Industry Award 2015.
The OutDoor Industry Award
En 2017, LYOFOOD volvió a impresionar al jurado, esta vez con su proyecto "Let's Cook Something Up Together".
NOTICIAS Y ACTUALIZACIONES
De cabezas de serie a la final producto. Así es como hacemos nuestra comida.
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